Loading ...Australia’s Interactive Multi Media Association (AIMIA) will choose the nation’s best online retailer for its AMBER ecommerce awards from a list of just twenty contenders.
But there are some surprising omissions from the list, which may well diminish its potential marketing value and prestige for the winner.
Where is oo.com.au, or oztion.com.au or bigbrownbox.com.au for example?
Some of the candidates are also surprising additions, because they are not online retailers at all.
IMGsportstechnologygroup is a supplier of online shop and auction technology to sports clubs, whilst shopbot and myshopping.com are comparison shopping sites.
Likewise the addition of wantedshoes.com.au and activeskin.com.au are questionable, and particularly the former given that Google’s page-rank for the site is just 2 out 10.
(It may be just co-incidence that both sites were designed by Sydney web-developers Amblique).
And surely the list should have had ebay.com.au, rather than the US site at ebay.com
In any event the list of contenders, as revealed at the online voting site being run by market researchers, Coredata, is:
- abcshop.com.au
- activeskin.com.au
- badbacks.com.au
- bandit.fm
- champagnegallery.com.au
- citysoftware.com.au
- dealsdirect.com.au
- ebay.com
- fine-wine.com.au
- graysonline.com
- hoyts.com.au
- imgsportstechnologygroup.com
- jbhifi.com.au
- kidspot.com.au
- myshopping.com.au
- redbubble.com
- shop.bigpond.com
- shopbot.com.au
- swappler.com
- target.com.au
- ticketek.com.au
- tradingpost.com.au
- ticketmaster.com.au
- vetshopaustralia.com.au
- wantedshoes.com.au
Anyone wanting to vote is welcome to do so online at the coredata link provided below.
As outlined in our previous report on the AMBER awards, the top five in the online poll results will be evaluated for site usability, and a secret weighting of the two results used to determine the winner.
To vote in the poll, go to http://www.coredata.com.au/limesurvey/index.php
For more detail and information on the AMBER awards see our earlier report at http://www.ecommercereport.com.au/?p=50
I am very curious as to how some of these sites made a list for “best online retailer”.
Most specifically, target.com.au. Sure, it’s a nice looking site, but the only thing you can actually purchase from it is gift cards. The fact that their “Shop from Home” section instruct you to pick your items from the catalogue, then call the store should have instantly excluded them from this list.
Other curious ones…hoyts.com.au. Why them and not villagecinemas.com.au? Both seem to do the same thing.
Lastly, swappler.com? The site is a signpost. It still says “Coming Soon”!