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Paul Fisher, CEO, Interactive Advertising Bureau Australian businesses are continuing to shift their marketing budgets online at a rapid rate. In the first three months of 2010 they spent an estimated $512 million advertising online, up 17% on the same period last year. Paul Fisher, CEO of the Interactive Advertising Bureau of Australia (IAB), said the data Click on the title to read more Google gets biggest chunk of $512million in March quarter online advertising down-under Giant US card companies, Visa and Mastercard, have been foiled in a bid to escape regulatory control of their Australian interchange fees. They had hoped to escape the irksome regulation, which caps the fees that their banking agents can charge each other for switching and processing card transactions. Instead, the fees will continue, and may even Click on the title to read more Visa , Mastercard foiled in bid to escape Reserve Bank regulation New statistics show that Australian online classified advertisers budgets remained tight in the first six months of calendar 2009, and at lower levels than last year. Click on the title to read more New figures show Au online classifieds spending down in first half 2009 |
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