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The secret Hidden Pizza shop – a Sensis experiment with social media and Yellow Pages

Aaron Fong's picture at www.hiddenpizza.com.au

It was called Hidden Pizza.  Set-up by Telstra’s directory business – Sensis, it opened for just two weeks from April 12-25 last month, and gave pizzas away for free.
Now that it has closed, the debate has begun over what this remarkable experiment in online marketing and social media shows about

Click on the title to read more The secret Hidden Pizza shop – a Sensis experiment with social media and Yellow Pages

May 6th, 2010 | Tags: , , , , , , | Category: News | Leave a comment

Build it and they will come – Facebook for Business, Pt II

By Ben Kross*

In this, the second of Ben Kross’ two part series on Facebook for Business, the focus is on examples of people and businesses doing clever things with Facebook, and/or showing how it can be used by businesses.

AustraliaWOW- Nathan Hague

One energetic Australian using Facebook for business is Nathan Hague.  Under the name AustraliaWOW.com.au he’s developed

Click on the title to read more Build it and they will come – Facebook for Business, Pt II

February 18th, 2010 | Tags: , , | Category: News | Leave a comment

Build it and They will come – Facebook for Business, Pt I

Build it and they will come.

By Ben Kross*

FaceBook was originally designed to be used by defined groups within US tertiary colleges and education institutions.  It was intended to allow students to safely and securely meet up, to be sociable, and to share information, events and conversations, pictures etc.

But ever since its inception Facebook been growing at

Click on the title to read more Build it and They will come – Facebook for Business, Pt I

February 11th, 2010 | Tags: | Category: News | Leave a comment

Australians are the world’s most active social networkers

US market researchers Nielsens, have found Australians are the world’s most active social networkers.
Indeed the company estimates that during December 2009, every online Australian spent almost seven hours accessing sites such as Facebook, and or reading blogs.

Americans were the next most frequent visitors to social media sites, spending an average of just over 6 hours

Click on the title to read more Australians are the world’s most active social networkers

February 4th, 2010 | Tags: , , , | Category: News | One comment