Thursday 19th August 2010
Online advertising, Australia, 2005-2010
Google pays virtually no taxes in Australia, because its Adwords advertising business is registered in Ireland.
So, as the latest estimates from the Interactive Advertising Bureau (IAB) reveal, the company is growing even richer and fatter off the backs of Australian businesses.
That’s a harsh characterization, no
Click on the title to read more Google pays no tax, gets even fatter and richer in Australia
Paul Fisher, CEO, Interactive Advertising Bureau
Australian businesses are continuing to shift their marketing budgets online at a rapid rate.
In the first three months of 2010 they spent an estimated $512 million advertising online, up 17% on the same period last year.
Paul Fisher, CEO of the Interactive Advertising Bureau of Australia (IAB), said the data
Click on the title to read more Google gets biggest chunk of $512million in March quarter online advertising down-under
New statistics show that Australian online classified advertisers budgets remained tight in the first six months of calendar 2009, and at lower levels than last year.
Online recruitment sites such as Seek.com.au and mycareer.com.au are thought to have been the likely major casualties of the tightening, reflecting the general economic malaise.
Online search and directories advertising too, also
Click on the title to read more New figures show Au online classifieds spending down in first half 2009