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The secret Hidden Pizza shop – a Sensis experiment with social media and Yellow Pages

Aaron Fong's picture at www.hiddenpizza.com.au

It was called Hidden Pizza.  Set-up by Telstra’s directory business – Sensis, it opened for just two weeks from April 12-25 last month, and gave pizzas away for free.
Now that it has closed, the debate has begun over what this remarkable experiment in online marketing and social media shows about

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May 6th, 2010 | Tags: , , , , , , | Category: News | Leave a comment

Australians are the world’s most active social networkers

US market researchers Nielsens, have found Australians are the world’s most active social networkers.
Indeed the company estimates that during December 2009, every online Australian spent almost seven hours accessing sites such as Facebook, and or reading blogs.

Americans were the next most frequent visitors to social media sites, spending an average of just over 6 hours

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February 4th, 2010 | Tags: , , , | Category: News | One comment

8 million Aussies visit Facebook in August 2009

New statistics from Nielsens show that more than 8 million Australians visited social networking site Facebook, a monthly record, in August 2009.
That made Facebook the most popular Australian social media site, with Twitter also growing rapidly.
Twitter – the so-called micro-blogging site, drew 1.5million Australian visitors during August 2009, as the whole social media category grows ever

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October 15th, 2009 | Tags: , , | Category: News | Leave a comment

Why Social media is important for online retailers

A presentation on social media for business from Fi Bendall was another stand-out presentation at Online Retailer, and not just because of the startling claims in the short video she showed.
Would you believe that one in eight of all marriages in the US today are between people who met online? Or that 16% of all the

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August 24th, 2009 | Tags: , , | Category: News | Leave a comment