eCommerceReport published two of my articles regarding using FaceBook in business just over two years ago. Many things have changed but a few things remain unchanged.

My main take away point two years ago remains: “treat social media AS social”.

This quote by Charles Nicholls of Seewhy.com from this article concurs: “..consumers go there to hang out, not shop.”

Certainly, people do end up shopping on FaceBook (incidental transaction caused by recommendation or adv) but perhaps currently, only a smaller subset might specifically go there just to shop or end up shopping in a FaceBook app/page/store. People do, for obvious example, go to eBay to shop because it began blatantly as an auction site which people loved for that specific function. Anything built “off it” later still resonates back to its roots. Similarly, it may be said of FaceBook for the foreseeable future. Anything built “off it” like eCommerce still must resonate especially well with its root audience.

There are many things to balance.

Thank you for posting this.
Good food for thought.