Flosse gives online diva’s something to sing about
30 year old New Zealand Internet entrepreneur, Jenene Freer, is bringing her Flossie.com stable of web-sites to Australia, hoping to repeat the same spectacular success she has enjoyed with NZgirl.co.nz and her other sites.
Freer said recently that NZ girl is Australasia’s most popular online magazine for women, attracting more than 250,000 unique browsers every month and boasting 90,000 members.
Last year Freer, with $1.25 million in venture capital backing, added more than 20 other NZ web-sites as well as NZ girl into the www.flossie.com media portal.
Described as a network of ‘best of the best’ female centric web-site, Flossie offers advertisers a much greater reach than NZgirl on its own.
Other sites in the Flossie network included kiwifamilies.co.nz, nzbride.co.nz, thealist.co.nz, healthyfoodguide.co.nz, ourhomes.co.nz, and everybody.co.nz
Freer was in Australia this week to speak at the ad:tech conference in Sydney and to announce the appointment of Flossie Media Group’s Australian sales manager and first local staff member – Juliet Mackenzie.
She also issued a statement detailing some of her plans for Flossie in Australia, suggesting that when it launches here later this year the new flossie will include 30 different local web-sites.
But it was Freer’s comments on women and their online shopping power that particularly caught our eye.
She said that women represent a ‘sweet sport’ for online advertisers because they are “triple dippers” making purchase decisions not just for themselves, but also for their husbands, children and other dependents.
And as women make more than 80% of all purchase decisions, they are an important audience for online merchants.
The success of sites such as www.glam.com in the US, which is said to have $140million in revenues and earned $40million in profit last year, has clearly inspired both Freer and many other women to set-up businesses online.
One, albeit very modest such initiative that caught our eye during the week is a new online site enabling women to sell fashion items from their wardrobe they no longer want.
Www.missmoneypenney.net.au looks like it is off to a slow start, but the web-site is clearly set-out, and we liked humorous touches such as calling negative feedback postings “social death.”
In these tough financial times a business like missmoneypenney deserves to succeed.
It will help women keep their wardrobes from growing ever-bigger, and liberate some much-needed cash from clothes they no longer wear.
For more information go to
www.glam.com
www.nzgirl.co.nz
www.flossie.com
www.missmoneypenney.net.au
For more information go to
www.ecommercereport.com.au/story78.php
www.auda.org.au
www.bottledomains.com.au
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