One way links the secret to Google success, says NetRegistry
One way links the secret to Google success, says NetRegistry
Last year it was having a link to your site from a highly authoritative online source like Wikipedia; and in previous years it was having a lot of links to your site; but this year the quickest path to top ranking at Google is one-way links.
Thats the word from NetRegistry, as told to those attending the company’s recent free ecommerce training day in Melbourne.
Held in downtown Melbourne at Cliftons computer training rooms, the training day was scheduled after a similar event in NetRegistry’s home town of Sydney was very quickly booked out.
With separate 2 hour sessions throughout the day, covering all the basic topics, (including building your website, email marketing and search engine optimisation) eCommerce Report
expected to see a big crowd in attendance.
But there were only around 15 people in the room for the SEO session we attended. (Many of those who had registered must have either not turned up or left earlier.)
Anyway, those who were there they enjoyed an authoritative and interesting presentation on SEO from Sam, NetRegistry’s presenter for the day.
Sam said that keywords remain the cornerstone and start-point of any successful SEO campaign.
“You need to start by finding out which keywords are good for your business, and then making sure they are included in both your content, and in your page titles.”
He said that a Keyword Discovery tool (such as that developed and marketed by Australian company - Trellian ) could be a good start point.
Equally, taking a good hard look at competitors and deciding what keywords they focus on, is also a good startpoint.
Once you’ve decided on your keywords Sam said you should make sure they are in the page titles of your web-site.
For those not familiar with the tech-talk, he explained that he didn’t mean a page title you might include in your web-page content.
Rather, he was referring to the html ‘title’ tag that becomes visible when you select view source in your web browser.
5 or 6 keywords at most should be in the title, he said, adding that you shouldn’t forget to include misspellings.
“19% of searches for Qantas are mispelled” he said.
He also spoke extensively about tricks and tips that Internet marketers had often used in previous years to try and get their web-site rankings boosted at Google.
“In the old days you’d see people stuffing their content with keywords, often in nearly invisible text and in a very small font size at the bottom of the page” he said.
“But that hasn’t worked for years” he went on, adding that Google works very hard to keep everyone guessing and make sure that Google’s search results reflect real rather than artificial popularity.
Today he said that Google looks for complementary phrases in web-site content, and not just a single keyword, to determine what a page contains.
He used laptops as an example, and said that, compared to a site that includes that specific keyword a number of times, Google will rank other sites higher if they include,
as well as the keyword, complementary phrases such as Notebook and/or portable computer.
NetRegistry’s commercial SEO service costs either $199 or $499 a month with a minimum 6 month contract.
That may seem expensive but if a move up the rankings in Google’s search results drives more traffic to your web-site it could well pay off .
Certainly the company has had a number of customers only too happy to participate in testimonial such as logoworks.com.au and virtualheadquarters.com.au.
Logoworks earned a lot of work by signing up to NetRegistry’s service and getting top spot in Google rankings for the keyword ‘polo shirts’.
Similarly, virtual headquarters used NetRegistry’s service to get top billing for Google searches on the phrases ‘virtual receptionist’ and ‘ virtual office Sydney.’
For more information go to
www.netregistry.com.au
www.trellian.com.au
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